Diamondback Playbook
Brand Design & Book Project
An extension of my Diamondback brand, combining fashion, a sports-inspired visual identity, and a self-help style book. It brings together branding, design, and storytelling to create a lifestyle concept.
Challenge:
Build out Diamondback’s brand identity as more than clothing – a lifestyle built around values of teamwork, honesty, and community.
What I Did:
Designed the Diamondback brand identity (sports-inspired logo, colours, messaging).
Developed the Diamondback Playbook concept – a book structured around brand principles, blending self-help with sport team ideologies.
Designed mockups for clothing and supporting visuals.
Produced Industry level Tech Packs for Clothing Manufacturing.
Result:
A multi-pronged creative brand with a cohesive identity that can expand into fashion, writing, and consultancy.
